Simply well-advised in times of change

Hugrekki is a transformation consultancy with a clear objective: the successful planning and implementation of changes in your business - with foresight, appreciation, and courage. Methodologically, there is no 'one-size-fits-all' approach because your individual goal dictates the right approach - and sometimes, it can be unconventional. In this way, we can collaboratively implement pragmatic, goal-oriented, and impactful changes effectively.

Securing the future entails constant change. Hugrekki is by your side!

Planning Assistance

In a dynamic environment, ambitious adaptation processes are required to pave the way into the future in line with entrepreneurial necessities. I support you in precise and individual planning, thereby assisting in securing the success of the transformation - measurable, holistic, and continuous.

Transformation Concepts

Changes are only effective when they become part of the corporate culture. A crucial success factor: developing a credible narrative of change that engages all stakeholders on an equal footing and describes the path to the goal. I am here to assist you in formulating this narrative, and together, we embed the 'Why' into the culture.

Management Consulting

Leadership Culture: Changes often pose unprecedented challenges for management. As an experienced consultant and sparring partner, I support business leaders and project managers in transformation processes by providing reliable guidance and decision-making support.

Dr. Michael Zimmer - Chief Data Officer and Head of AI/ML Zurich Versicherung

"Patrizia is capable of initiating change, developing the necessary structures, and empathetically taking all employees on the collective journey, from clerks to top management. A valuable asset both professionally and personally."

What is Hugrekki?

Hugrekki" is Icelandic and translates to "Courage" or "Bravery." In a sentence: "Það kostar hugrekki en það borgar sig til langs tíma litið," translates to "It requires courage, but it pays off in the long run." In the context of change processes, it is also courage that pays off. The courage to embrace change, to consider new perspectives, incorporate fresh viewpoints, and to break free from old beliefs and behaviors. My aim is to inspire this courage in the business leaders I advise.

Why Hugrekki?

What drives me.

The joy of making an active contribution to the successful implementation of change processes in businesses, thereby contributing to the company's future sustainability and providing a perspective for the people working there: When strategic clarity and employee loyalty lead to corporate success.

What sets me apart.

The ability to define an appealing goal with people, gather them behind the idea, and then move them in the direction of that goal. Inner independence, coupled with the courage to identify the roots of conflicts and creatively find pragmatic and sustainable solutions. Extensive professional experience in management and as a coach for executives supports me in these endeavors

What distinguishes the approach.

Value Creation through Appreciation: Economically successful organizations are propelled by committed and engaged individuals—this belief is a central tenet of the Hugrekki approach. It is also the result of successful transformation processes, as well as those less so. The approach is built upon an understanding of key success factors, as well as knowledge about potential pitfalls, challenges, and obstacles to success.

Patrizia Hoffmann-Daimler

Transformations require courage

After 30 years of leadership roles in consulting and corporate environments both domestically and internationally, I embarked on the journey of entrepreneurship in 2022. My decision was driven by the desire to fully dedicate myself to my passion: the successful implementation of organizational changes from within.

Examples of successful transformations under my leadership:

Restructuring the Finance Operations division at a large international insurance company. Despite realignment and significant workforce reduction, the division won the corporate award for 'Efficiency and Effectiveness Enhancement' during the restructuring.
Defining, introducing, and embedding a company-wide leadership framework for a major insurance company. This multi-year program was a key element in the company's journey to being named 'Employer of the Year 2022' in the insurance industry by the ZEIT Publishing Group in collaboration with the Kununu review platform.

Profile at LinkedIn